Here at Designbylion we are developing landing pages for financial sites esp. in the insurance and personal financial service sector. Usually it is a relatively easy task, but by watching the different landing pages (see guide at copyblogger) in several industries, we are not sure which direction to go.
We are currently looking esp. in the cash advance market:
ChecknGo’s landing page looks like one big image with a go button. Certainly doesn’t look bad and conversion is good, but the image of a hurt girl is something our client would not accept:
AdvanceAmerica.com:
AdvanceAmerica is well designed and a bit less aggressive about showing injured people. They’d rather show a flash slider, which includes jobs,that might be dangerous or are just low paid gigs. The right hand side of the landing page includes a zip code locator, which supposedly leads you an offer (didn’t work I got an error message). They also play it nicely by putting a scam alert on the page. A good tactic to establish seriousness and trust. Last the FAQ section is something great. Engages the users to leave information. Overall nice experience. Downside is the broken locator.
Paydayloantoday.com is pretty interesting as well.
The site has a 3 step process, which is a great way to turn people in leaving information. The lead generation form on the right hand side is also very well integrated. What we didn’t like is the happy family picture in the middle. We are not sure what the main clients for our client is, but if it’s not families we will not use a happy family sunshine gif. The Exit popup is however something I don’t want to get involved with.
Last…we’ve also looked into sites cash advances online sites like Paydaycheckworld, Paydayloanfacts or Checkintocash.com, but all didn’t give us any further ideas or influnced our decision.
Here’s what route we are going for and will appreciate any feedback from designer community or from readers here:
1. We’ll only add a button for the “Sign up process”. No Form field on the landing page
2. Images will be less aggressive than other sites (no hurt people, not specific jobs). The idea is to keep the landing page very general in order to target everyone and not just certain job types.
3. Step by Step process: We’ll use the KISS strategy and keep it relatively simple. People want the information right away.




